Ian has made a significant impact since his arrival, leading a transformation of the marketing team. Championing “Heritage” as Nisa’s hero own label brand, introducing a new brand strategy and focusing the business to be customer led has been no easy task. This has been delivered at pace and has generated significant cost savings. Direct and to the point, Ian’s approach and cut through is delivered with authority, good humour and high impact. One to watch!

Steve Leach,

Retail Director – Nisa Retail

I worked with Ian for 8 months when acting as consultant to the COO and senior team at Nisa Retail. Ian’s energy, ideas and ability to engage and execute knocked me over. He listens and takes advice, says what needs to happen and then delivers. Nisa’s brand, proposition and marketing have moved on a quantum leap under Ian’s leadership.

Alastair Horn,

Transformation Solutions Ltd

Working with Ian over the past year on the re-branding of the Costcutter fascia and associated umbrella fascia’s has been a rewarding insight into the convenience retail sector. Ian has been the driving force behind much of this and his passion and enthusiasm has helped us all to deliver the successful outcomes to date. A truly great guy to work with and I look forward to continued involvement with Ian and the
Costcutter group.

Greg Dove,

Design 4 Retail Limited

Ian was always a real pleasure to work with whatever the project! I always valued is ability to cut through the “noise” and get to the real core of any situation with a clear and concise perspective which was invariably best for all involved. It is fair to say that the commercial aspects of delivering major matches would have been far more straightforward if Ian’s approach was a common one.

David Clarke,

Former Operations Manager – ECB

Ian is an inventive and creative marketing professional who has a knack of creating concepts that are both exciting and productive. If you’re looking for someone that will really ignite your marketing strategy, you have come to the right place.
I would have no hesitation in recommending Ian to any sales or marketing-driven enterprise.

Ian Bartholomew,

Former Retail Marketing Controller – Booker

Working with Ian, he is refreshingly straight talking and demanded value for money from his supplers.

He wasn’t prepared to cut corners, and was prepared to invest if convinced that his business would benefit both tangibly and strategically.

Whilst a tough commercial negotiator, I have always been impressed with how creative Ian is, he can easily create a vision as to how best to communicate a theme, a story, an event, a strategy, he is driven to create and deliver a fantastic customer experience that will leave people in awe.

Jill Livesey,

Managing Director – him! Research and Consultancy

I recruited Ian into Nisa as Marketing Director having long admired his work as the Marketing Director of Yorkshire County Cricket Club and Costcutter. Ian’s brief was to lead the transformation of Nisa into a customer led organisation with a strong marketing focus. Ian delivered totally on this brief; the “ground up” transformation of the Heritage Own Brand is an excellent example of this but also the strong new messages to customers through advertising and TV.

This work was recognised in Nisa winning almost every industry award in Ian’s first year including the Grocer Gold award and the CTP award for best convenience retail as voted for by customers. Away from customer marketing, Ian energised Nisa’s events into best in class and built strong relationships with national and trade media.

I’d highly recommend Ian. He has a great pragmatism and down to earth style, he delivers results and gets things done, which is exactly what I was looking for at Nisa. His new business means he is a great loss to Nisa but will be a huge asset to his clients.

Neil Turton,

Former CEO – Nisa Retail Limited